Attraction Marketing 101
If you’ve been following our recent Tip Tuesday trainings, you may be wondering why we’ve spent so much time focusing on optimizing your social media profile.
Why does your profile picture matter?
Why does your cover photo matter?
Why does your bio matter?
Because before someone listens to what you say… they look at who you are.
Today, we’re diving into Attraction Marketing 101 — and why some of the things you may be doing on social media could actually be pushing potential Consultants and customers away.
Have you ever owned a cat — or known someone who does?
When a cat runs away, what’s the worst thing you can do?
Chase it.
The moment you chase a cat, it runs even faster in the opposite direction.
Now think about how we sometimes treat our LifeVantage business.
We get excited (which is great).
We start posting constantly about products.
We talk about the company in every post.
We drop links everywhere.
We message people with long explanations.
And just like the cat… the more we chase, the more people pull away.
Attraction marketing flips that approach.
Instead of chasing people, you create an environment that naturally draws them to you.
Just like putting out a saucer of milk or a favorite toy attracts the cat, positioning yourself correctly on social media attracts the right prospects — without pressure.
Over the last three weeks, we’ve evaluated the foundation of your social presence to ensure that when potential leads land on your page, you are:
- Building trust
- Showcasing authenticity
- Creating curiosity
- Positioning yourself as someone worth connecting with
Before we ever talk about what to post, we must make sure your “digital storefront” is aligned.
Let’s review.
Full Profile Checklist
Profile Picture (Any Platform)
Your profile picture may seem small, but it plays a major role in building trust and connection.
People are naturally drawn to faces. A clear, smiling photo of you helps prospects connect quickly and see you as a real person — not a salesperson.
Best practices:
- Use a clear, high-quality image
- Crop chest-up so the focus is on your face
- Choose a simple, non-distracting background
Avoid:
- Company logos or product images
- AI-generated photos
- Blurry or hard-to-recognize images
Ask yourself:
What story does my profile photo tell?
Cover Photo (Facebook)
Your cover photo is prime real estate.
When someone visits your page, they should instantly get a sense of:
- Who you are
- What you value
- The lifestyle you’re building
This is about you — not the company.
Consider showcasing:
- An Activation Nation event or incentive trip
- A meaningful family moment
- A passion such as fitness, travel, growth, freedom, or community
Avoid:
- Company logos
- Product images
- Poorly cropped photos
- Generic images without you in them
Authenticity builds connection. Connection builds trust.
Intro / Bio (Any Platform)
Your bio should highlight who you are without turning into a sales pitch.
Remember:
Curiosity attracts. Pitching repels.
Use this simple three-line formula:
Line 1: What do you do?
Clearly state the value you bring. Who do you help? How? What result do they get? Keep it simple and jargon-free.
Line 2: What makes you relatable?
Share your story, your experience, or your reason for starting. People connect with authenticity — not perfection.
Line 3: Call to action.
Invite conversation. Make it easy for someone to message you.
Avoid:
- Posting your replicated site link
- Using the company name
- Over-explaining
- Writing long paragraphs
Your bio isn’t where you close the sale.
It’s where you open the door.
Now that your foundation is set, we’ll begin diving into a simple content formula — what to post, when to post, and how to do it in a way that feels authentic while producing real results.
Attraction marketing is not about hiding your business.
It’s about positioning yourself so people are drawn to learn more.
Take a moment today to review your full profile.
Are you attracting… or chasing?
What story does your social media presence tell to a potential Consultant or customer?
Let’s build it intentionally.